San Pellegrino Flagship Factory

San Pellegrino Terme

Featured image for San Pellegrino Flagship Factory

Sparkling Natural Mineral Water company San Pellegrino launched an international competition for the redesign of its flagship factory and bottling plant.

MIC-HUB’s team, led by BIG – Bjarke Ingels Group- won the competition among four top architecture firms for the redesign of this flagship factory, located at the source of the mineral water, San Pellegrino Terme, in Italy.

The Team conceived an authentic extension of the rational and functional architecture of the existing factory. The proposal forms a framework that allows visitors to immerse themselves in the surrounding alpine nature.

The design evolves from a simple archway, forming expanding and contracting tunnels, arcades, and green pergolas that seek to frame the history and heritage of the brand.


San Pellegrino Terme


San Pellegrino Spa

Main expertise

Parking Consultancy; Road Design and Streetscape


  • Improved logistics and overall site accessibility
  • Truck loading and unloading movements design

Our contribution

The re-design of the plant establishes the missing connection between the factory and the city.

The new functional design limits the impact of heavy traffic on the urban settlement by re-distributing the vehicular flows across the entire road network.

MIC-HUB’s expertise was key to delivering a project that, besides being extremely ambitious architecturally, also radically enhances the productivity and efficiency of the factory.

MIC-HUB supported the team in creating a new, sustainable and functional vision for the factory, outlining new accessibility patterns for all modes of transport and focusing particularly on separating the heavy vehicular traffic that characterizes the site from car flows.

Proposing innovative and optimized solutions for logistics, MIC-HUB ensured an efficient functioning of the plant even during the construction period.

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