Dream Island Theme Park, Moscow
Moscow
Dream Island Theme Park is the largest indoor entertainment complex in Europe, spanning 100 hectares. This extensive development includes a theme park, a shopping mall, a landscaped park, a concert hall, hotels and other attractions.
The park is situated on a peninsula near the centre of Moscow, offering direct access to Andropov Avenue. It is conveniently located within walking distance of the Technopark metro station and other public transport stops, ensuring easy accessibility from all parts of the city.
The park boasts over 50 attractions, many of which are unique to Russia and Europe, as well as a variety of restaurants and shops.
The entrance to the theme park is located at the edge of the shopping mall, at the end of the 'City Walk', which features around 250 shops and over 50 restaurants. The central concept of the City Walk is to recreate the vibrant street atmosphere of iconic cities such as Rome, London, Barcelona and Moscow.
Location
Moscow
Client
Park Razvlechenii LLC
Main expertise
Pedestrian Modelling
PROJECT HIGHLIGHTS
- Analysis of crowd dynamics during typical operational days
- Estimation of space utilisation and density levels
- Assessment of the level of service and visitor experience
Project gallery
Our contribution
Assessing pedestrian movements is an essential part of designing and operating new and existing facilities, particularly in the leisure industry where user experience and visitor comfort are crucial to investment success.
MIC-HUB's project focused on analysing crowd dynamics during typical operational days. The aim was to estimate space utilisation and density levels, assess accessibility to the different areas of the park, and identify potential critical issues related to the design and anticipated visitor numbers.
The study included the following critical assessments:
• The construction of a demand framework, taking into consideration all the functions included in the building and the overlapping flows;
• An assessment of the theme park capacity under different demand scenarios;
• A definition of user profiles and visitor agendas;
• An assessment of the Level of Service and the user experience of visitors.
Pedestrian analysis was essential to ensure that Dream Island Theme Park could handle varying visitor demands and improve the visitor experience, while ensuring optimal crowd management.
